Time was that one built a website and they came! Now you need to know about Search Engine Optimization (SEO) techniques that improves the ranking, visibility, and search engine effectiveness of your website. 

Here is an article from Avangate that teaches us about SEO techniques that enable a website to become more effective.

Are You Making These 11 SEO Mistakes With Your Website?

 

 

Is your software-selling website really optimized for search engines? Because -from our experience- sometimes even skilled webmasters fail to notice certain SEO issues that can severely impact their rankings.

So let’s take a closer look and find out what mistakes you should avoid at all costs – and some quick tips on how to repair the damage, if it’s already been done!

SEO Strategy

Mistake #1: You do not include SEO into site development specs

Outcome: Search engines may not be able to crawl your site, index its content and rank it accordingly. This can happen because of content included in images or Flash files, JavaScript links, too many variables in URLs and poor architecture (lack of topic categories, sub-categories and product pages).

• First and foremost, make sure your content is visible to search engines: use HTML to display important content and links throughout the site. For Flash sites it’s best to create a HTML version with a robots.txt which disallows the Flash pages, so that you don’t have duplicates.

 

Website Architecture

Mistake #2: You link to everything from the Home page menu

Outcome: Your most important pages do not receive the lion’s share in terms of “link juice” (PageRank, trust and authority), as it is spread among tons of non-critical pages. As a consequence, search engines do not perceive them as top pages… and neither do your visitors.

• Use a main menu for the Home page and sub-menus for category pages, to make sure your “money pages” receive the proper search engines attention. Use breadcrumbs for very large sites, so that less valuable pages always link back to the important ones.

Mistake #3: “Click here” is your default anchor text for internal links

Outcome: You fail to capitalize on the SEO power of internal links and their keyword-rich anchor texts. There are 6,760,000,000 results in Google for “click here” and 8,140,000,000 for “more” – is that your real competition?

• You should describe the pages you link to using their most important keywords (usually located in the title tag). If you use multiple links to a page, make sure the first link displayed on the page (as seen by crawlers) has the desired anchor text, as search engines will pay no attention to the others. If done right, this can translate into higher rankings (for the chosen keywords) for those inner pages.

Read more about SEO techniques.