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Tuesday, August 31, 2010

What is Direct Marketing?

First, let me explain what "Direct Marketing" is and how it differs from traditional marketing.

Direct Marketing is simply word-of-mouth marketing of products and services. We do this everyday when we use and like a product and then recommend it to our family members, friends and associates.

The difference between direct marketing and retail marketing is that with direct marketing the company that markets the product compensates its associates for spreading the word about the product and referring new customers; whereas retail marketing firms may occasionally provide rebates and discounts for our purchases but do not systematically compensate us for the referrals that we send their way.

The reason that  "Direct Marketing" companies are able to compensate their associates for their referrals is because they do not spend as much money on advertising which represents a significant share of the cost of the products that we purchase. 

Instead some "Direct Marketing" companies are able to invest in research and development to provide better quality products, compensate their associates for referrals and generate a profit even during a recession.

From the point of view of the Associates, it often involves a small financial investment to start and maintain the Direct Marketing business.

To ensure that we operate a direct marketing campaign that complies with Spam, Do Not Call and other controls, we are using Prosperity Central which has built in controls that allow leads and prospects to opt-in to the email marketing campaign and allows us to continue to contact leads and prospects that are interested in the business opportunity.

I have provided information on two Direct Marketing companies through videos on the blog. One firm is in the travel and leisure industry; and the other firm is in the wellness industry and provides products that help to improve your health and are safer for your home and the environment.

I will identify affiliate programs that provide products and services that enable associate to build a network marketing business.

If you are interested in joining us on this journey of financial independence, please do not hesitate to contact me by visiting my website and completing the fields for contacting me.

I look forward to hearing from you and perhaps working with you as a member of my team!

To learn more, you can listen to a free webinar

Free Webinar on Network Marketing
I would like to share with you a free Webinar on Network Marketing and home business opportunities available 24/7.

Dial in to listen to the Webinar and then visit my website to fill in the “Contact me” information so that I may contact you to share with you the opportunity that you are interested in.

Call the number and enter the PIN #.
 
Dial-in Number                  PIN
Business
Opportunity call            (916) 233-2599             1035714#

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